Digital Marketing Essentials: Elevating your expertise to new heights

Whether you’re an individual or an organization looking to elevate your marketing expertise to new heights, staying in pace with different channels is essential to succeed in an ever-changing marketing landscape. At IM Lounge, we understand that orchestrating an organized approach to this can be challenging. That’s why we offer an array of training programs tailored to empower organisations and marketers in achieving their goals. 

  • Media Strategy
  • Measurement & Insights: Google Analytics 
  • Google Search & Shopping Ads
  • Google Display Ads
  • Effective Social Media Advertising

Here’s what each of the trainings includes:

Media Strategy 

In this training, we will teach you how to develop intelligent, data-driven strategies for your media activities. Experienced trainer and our media director,Rutger Schouten, will guide you through the media landscape, explain the possibilities of media buying, and demonstrate how to make strategic decisions based on data. Whether you’re a CMO seeking strategic insights or a team of marketers looking to sharpen their skills, this training provides the knowledge and tools you need.

Measurement & Insights: Google Analytics

Do you want to dive deeper into the behavior of your website visitors? In this training, you’ll learn the best practices of Google Analytics, gaining insights into your website’s performance and how to optimize it for more conversions. Our experienced trainer will cover all relevant aspects of Google Analytics, enabling you to effectively use data to make better business decisions.

Google Search & Shopping Ads 

Want to be instantly visible on Google and increase your online presence? Our Google Ads training teaches you step-by-step how to set up and optimize effective advertising campaigns on both the search and shopping networks.This comprehensive training covers everything you need to know about Google Search ads and Google Shopping ads, providing you or your marketing team with the knowledge and skills to maximize the impact of your advertising budget.

Google Display Ads

Looking to capture immediate attention on Google and enhance your online visibility? Dive into our Google Display Ads training! This expertly crafted program guides you through a systematic approach to creating and refining impactful advertising campaigns on the expansive Google Display Network. This training covers everything you need to know to elevate your brand’s visibility. 

Effective Social Media Advertising

Are you looking for ways to effectively use social media for your brand? Our social media training covers everything from branding and content strategies to maximizing ad performance on different platforms. From Meta (Facebook & Instagram), through LinkedIn, Pinterest and Tiktok, we cover them all. Learn how to profile your brand, set the right KPIs for your goals. Whether for brand or performance marketing we can train you or your team to establish an effective content strategy to reach and engage your target audience.

Whether you want to enhance your strategies, gain deeper insights into your target audience, or optimize your online presence, our training programs are perfectly tailored to your needs.

📩 Need help expanding your knowledge? We’re happy to help:

#ElevateYourExpertise #MarketingTraining #StrategicMarketing 

Amanda de Jonge van Zwijnsbergen About the author

Media Consultant | T. +31(0)207727577