Optimizing your landing pages isn’t just about optimizing your landing page.

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Een heerlijk artikel van onze ‘helden’ van Unbounce.com: source. The Hip Hop Guide to Landing Page domination.


Het gaat om nadenken over de consumer journey. Of zoals Unbounce (source) het noemt: “It’s about stepping into the shoes of your leads and guiding them through a journey (i.e., your funnel): moving someone from your paid ad, to your landing page, to your follow up, to your offer.”


1. Bring qualified visitors to you with high-intent ads
2. Focus on your buyer’s real-life journey
3. Only have one call to action
4. Don’t neglect the backend
5. “One shot” isn’t enough


Have fun en lees verder op:source

Arno Meijerink About the author


Managing Director | T. +31(0)207727577 | M. +31(0)644910844