› Project description:

An ongoing campaign of €40,000 media budget via Google Grant Pro account for the non-profit foundations WE ARE MIND, MIND Blue and MIND Young.

› Objective:

› Campaign: To improve the negotiability and information provision of mental health problems among the Dutch population
› Media Goal: Optimal investment of the free Google Ad Pro Grants media budget ($40,000 per month). In addition, we are continuously improving website visitor quality, as well as increasing visitor numbers.

› Media strategy:

To guarantee visibility of all themes, 54 continuous campaigns have been set up, largely focused on psychipedia (disorders) and its subpages, such as symptoms, consequences and experiences. With a dynamic campaign, new pages are added automatically and keywords can be recognized that were not previously advertised. We implement the campaigns most efficiently using the latest techniques (responsive ads, conversion-oriented bidding on qualitative website visitors who stay at least 2 minutes and view 3 pages).

› Result:

› 500,000 extra website visitors (+43%) after we took over the pro account
› Improvement of visitor quality
› $40,000 saved monthly
› Setup and maintenance of Google Grant and Youtube for Nonprofit
› Conversion tracking & strategy implementation

› Expertise:

Analytics, Project Management, Search Engine Advertising (SEA), Search Engine Optimization (SEO), Website Optimization

› Want to know more about this case or customer?

Please contact us: telephone +31(0)207727577 or email contact@imlounge.nl.