IM Lounge / We are MIND: how we maximize a Google Grants Pro account
We are MIND: how we maximize a Google Grants Pro account
› Project description:
An ongoing campaign of €40,000 media budget via Google Grant Pro account for the non-profit foundations WE ARE MIND, MIND Blue and MIND Young.
› Campaign: To improve the negotiability and information provision of mental healthproblems among the Dutch population › Media Goal: Optimal investment of the free Google Ad Pro Grants media budget ($40,000 per month). In addition, we are continuously improving website visitor quality, as well as increasing visitor numbers.
› Media strategy:
To guarantee visibility of all themes, 54 continuous campaigns have been set up, largely focused on psychipedia (disorders) and its subpages, such as symptoms, consequences and experiences. With a dynamic campaign, new pages are added automatically and keywords can be recognized that were not previously advertised. We implement the campaigns most efficiently using the latest techniques (responsive ads, conversion-oriented bidding on qualitative website visitors who stay at least 2 minutes and view 3 pages).
› 500,000 extra website visitors (+43%) after we took over the pro account › Improvement of visitor quality › $40,000saved monthly › Setup and maintenance of Google Grant and Youtube for Nonprofit › Conversion tracking & strategy implementation