An ongoing campaign of €40,000 media budget via Google Grant Pro account for the non-profit foundations WE ARE MIND, MIND Blue and MIND Young.
› Campaign: To improve the negotiability and information provision of mental health problems among the Dutch population
› Media Goal: Optimal investment of the free Google Ad Pro Grants media budget ($40,000 per month). In addition, we are continuously improving website visitor quality, as well as increasing visitor numbers.
To guarantee visibility of all themes, 54 continuous campaigns have been set up, largely focused on psychipedia (disorders) and its subpages, such as symptoms, consequences and experiences. With a dynamic campaign, new pages are added automatically and keywords can be recognized that were not previously advertised. We implement the campaigns most efficiently using the latest techniques (responsive ads, conversion-oriented bidding on qualitative website visitors who stay at least 2 minutes and view 3 pages).
› 500,000 extra website visitors (+43%) after we took over the pro account
› Improvement of visitor quality
› $40,000 saved monthly
› Setup and maintenance of Google Grant and Youtube for Nonprofit
› Conversion tracking & strategy implementation
Analytics, Project Management, Search Engine Advertising (SEA), Search Engine Optimization (SEO), Website Optimization
Please contact us: telephone +31(0)207727577 or email contact@imlounge.nl.