IM Lounge / IG: Omnichannel campaign with an elevated brand awareness
IG: Omnichannel campaign with an elevated brand awareness
› Project description:
IG is an online trading platform, where traders can trade around the clock with the first 24-hour turbo in the Netherlands, CFDs, barriers and vanilla options. With the recently opened office in Amsterdam, the local team is available for daily support. With the campaign they want to encourage traders to seize opportunities on their platform: Recognize, Trade, With IG.
› Campaign: awareness of IG Netherlands and the opening of the Dutch office in Amsterdam › Media objective: large-scale reach within the relevant target group in combination with a high frequency, and the generation of qualitative traffic
› Media strategy:
We had purchased online and offline media for IG. From the start of the campaign, there was cooperation with Revitalize (creation agency) and Bellier (PR agency). The campaign started with the opening of the Amsterdam office. Due to Covid, the launch was digital during the online Investors Fair in the exchange of Berlage. The office launch campaign was supported by purchasing on BNR Radio, TVC (RTL Z), Online advertorials and an online campaign.
› The brand awareness of IG Netherlands had increased enormously. Thanks to the campaign, more brand searches were noticeable and the traffic and number of demo requests increased.
Media strategy, Project management, Website tracking, Social advertising, SEA, Display advertising, Video advertising, Digital out of Home, Abri’s & Mupi’s
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