IM Lounge / Shamir: Rebranding campaign focused on B2B clients and prospects
Shamir: Rebranding campaign focused on B2B clients and prospects
› Project description:
Shamir has repositioned itself in 2020. They chose a new logo and corporate identity. They had promoted this among current customers, but this did not go as planned. That is why they enlisted our help to bring the brand even better to the attention of their current customers and prospects in the Netherlands & Flanders.
› Campaign: making the new corporate identity and logo known to current customers and prospects › Media objective: exposure among existing customers in combination with a good frequency and quality leads
› Media strategy:
Shamir made a separate landing page for this campaign. We gave advice on this and then created visuals and copy for the online campaign. In addition to the online media deployment, purchases were also made in trade journals for the Optics industry.
We had a lot of exposure among current customers, and generated quality leads
Media strategy, Project management, Website tracking, Social advertising, SEA, Display advertising, Social & Display creation & Dashboards
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