IM Lounge / Ternair: Lead optimalisation campaigns for a B2B tech client
Ternair: Lead optimalisation campaigns for a B2B tech client
› Project description:
Marketing automation platform for creating data-driven audiences and executing one-to-one personalized marketing from almost any channel imaginable.
› Campaign: Improving brand awareness, website visitor numbers and leads for the marketing automation platform “Ternair Campaign” › Media objective: Leads, website traffic and awareness among target groups that come into contact with data-driven marketing from SMEs or large companies and who are looking for solutions for automation
› Media strategy:
How do you create involvement and measure awareness at the same time? We came up with a quiz that was implemented by Ternair’s marketing expertise: “How data-driven are you? Do the check!”. We set up this Data-driven Maturity Check technically, made it measurable and ensured that the advertising systems optimized for the users who completed their quiz.
› Multi-channel media campaigns on 8 channels › Implementation Data-driven Maturity Check › +308% organic/direct traffic in months after campaigns › Media objectives: Site visit (+39%) and Visibility (+154%)
Media strategy, Project management, Website optimization, Website tracking, Social advertising, SEA, Display advertising
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