› Project description:

Marketing automation platform for creating data-driven audiences and executing one-to-one personalized marketing from almost any channel imaginable.

› Objective:

› Campaign: Improving brand awareness, website visitor numbers and leads for the marketing automation platform “Ternair Campaign”
› Media objective: Leads, website traffic and awareness among target groups that come into contact with data-driven marketing from SMEs or large companies and who are looking for solutions for automation

› Media strategy:

How do you create involvement and measure awareness at the same time? We came up with a quiz that was implemented by Ternair’s marketing expertise: “How data-driven are you? Do the check!”. We set up this Data-driven Maturity Check technically, made it measurable and ensured that the advertising systems optimized for the users who completed their quiz.

› Result:

› Multi-channel media campaigns on 8 channels
› Implementation Data-driven Maturity Check
› +308% organic/direct traffic in months after campaigns
› Media objectives: Site visit (+39%) and Visibility (+154%)

› Expertise:

Media strategy, Project management, Website optimization, Website tracking, Social advertising, SEA, Display advertising

› Want to know more about this case or customer?

Please contact us: telephone +31(0)207727577 or email contact@imlounge.nl.