› Project description:

The Welding Institute is a training center for NIL-certified welding and manual skills training.

› Objective:

› Campaign: registration for welding courses and increase brand awareness
› Media objective: registrations, increase website visitors from SEA & organic traffic

› Media strategy:

We have updated the Lasinstituut.nl website for optimal findability, a better navigation structure and more conversion. From design to construction. The origin of the question lies in a name change of the institute to LPMW Lasinstituut as well as a low score in Google.

In addition to using various SEO tactics, we also advertised (SEA) next to the most important searches in Google. We use remarketing for the broader keywords; only the people who visited the website were exposed to a Welding Institute advertisement.

Finally, to improve online visibility, we set up an XML feed of all courses, which enabled a direct link with the Bloomville e-learning platform.

› Result:

› A website with a clear navigation, structure and above all a greatly improved findability
› A lot of (edited) content for quick readability and findability, with a clear internal link structure
› More visitors & more registrations
› More visibility on external websites, including through a real-time XML link with Bloomville
The website has now been fully transferred to Las Institute and the site has been provided with further content and improvements.

› Expertise:

Analytics, Lead Generation, Project Management, Search Engine Advertising (SEA), Search Engine Optimization (SEO), Website building & optimization

› Want to know more about this case or customer?

Please contact us: telephone +31(0)207727577 or email contact@imlounge.nl.