› Project description:
The Welding Institute is a training center for NIL-certified welding and manual skills training.
› Campaign: registration for welding courses and increase brand awareness
› Media objective: registrations, increase website visitors from SEA & organic traffic
› Media strategy:
We have updated the Lasinstituut.nl website for optimal findability, a better navigation structure and more conversion. From design to construction. The origin of the question lies in a name change of the institute to LPMW Lasinstituut as well as a low score in Google.
In addition to using various SEO tactics, we also advertised (SEA) next to the most important searches in Google. We use remarketing for the broader keywords; only the people who visited the website were exposed to a Welding Institute advertisement.
Finally, to improve online visibility, we set up an XML feed of all courses, which enabled a direct link with the Bloomville e-learning platform.
› A website with a clear navigation, structure and above all a greatly improved findability
› A lot of (edited) content for quick readability and findability, with a clear internal link structure
› More visitors & more registrations
› More visibility on external websites, including through a real-time XML link with Bloomville
The website has now been fully transferred to Las Institute and the site has been provided with further content and improvements.
Analytics, Lead Generation, Project Management, Search Engine Advertising (SEA), Search Engine Optimization (SEO), Website building & optimization
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