Ace expands further with media performance agency IM Lounge 

As of today media performance agency IM Lounge joins Ace. This just 2 weeks after the acquisition of digital product agency Label A. The takeovers are a further extension of Ace’s integrated proposition of Connected Brands, which evolves around connecting brands, people and business on all touch points. The agency group has over 300 employees and has offices in Amsterdam, Rotterdam and Utrecht.


Rogier IJzermans, CEO Ace: “Media is and will always be the most important strategic pillar in our industry. Using it smart determines for a large part the performance of what we do for our clients. With IM Lounge joining us we strengthen our position in this domain and enhance the effectivity of our projects. Many of the agencies in our group already work together with IM Lounge and I know them as an honorable, progressive and above all data-driven media club. IM Lounge will work closely with our growth agency Off The Record, resulting in new media and performance solutions for our clients.”


Arno Meijerink, founder IM Lounge:Ever since the start of IM Lounge we believe in synergy between creation, data and media. This is extremely important for media performance. Cooperating is key for us. Within Ace we will give this a whole new dimension in which multiple disciplines will go hand in hand. We believe in this integrated way of thinking and working. At Ace we see the same driven focus to achieve the best results form the best insights. Also, their attention for culture is a magnet for new talent. Especially the new generations feel culture and purpose are important in their work. For our growth ambitions we want to respond to that. The scale of Ace gives us the opportunity to deliver even better services to our clients on all levels. Therefore, us joining Ace is a next step that makes sense. We can’t wait to start.


About Ace

Ace is a new skool agency group and currently consists of the agencies: Airborne (Audio), Blauw Gras (Social Media), Born05 (digital branding), Fitzgerald (External & Internal PR), Glasnost (PR & Storytelling), HERC (Advertising & brand culture), IM Lounge (Media Performance), Label A (Digital Products), Newborn (Innovation & Ventures) en Off The Record (Data & Growth). The group works continuously to provide fully integrated offerings for brands that want to be relevantly connected with people across all touch points. It employs some 300 people, based in Amsterdam, Rotterdam and Utrecht. The group works for: 538, Hartstichting, KLM, Pon, Samsung, Unilever and YoungCapital.


More information:




Arno Meijerink About the author