Ace launches own coin

Ace introduces the Ace Coin; a cryptocurrency that allows the company to involve employees in its development and growth. Ace is the first agency group to launch its own cryptocurrency built on the blockchain. This innovative approach meets the needs to find new ways to connect and collaborate with employees.


Rogier IJzermans, CEO Ace: “The modern world continuously requires new solutions. At Ace we’re always on the lookout for new technologies that can contribute to our organization and to our client needs. The introduction of the Ace Coin enables us to involve our employees in an accessible way in the development and growth of the company. This modern approach stimulates co-entrepreneurship and will be an asset in attracting and retaining talented people. The rise of blockchain and the upcoming metaverse is only the beginning of what technology has to offer. We want to take our employees and clients on that journey.”


At this point the Ace Coin can only be purchased or earned by Ace employees, via the digital wallet in the Ace App. The value of the Coin is linked to the financial value of the company, which allows employees to participate in the growth and success of the company. In addition, the agency group is also launching its own Token. In exchange for these Tokens employees can enjoy special services, such as restaurant lunches and coffees, a business coach, work-outs, seminars or massages during work hours.


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IM Lounge is a Media Performance agency. We develop media strategies and do media procurement. We get the right message to the right person at the right time. Within this area we believe developing a media strategy should go hand in hand with the creative strategy.