Easee partners with Ace labels Born05, Glasnost and › IM Lounge

Ace agencies Born05, Glasnost and › IM Lounge will start work immediately for the Norwegian brand Easee, producer of compact, lightning-fast and safe charging robots for electric vehicles. The agencies are working together on a brand awareness campaign that really introduces the Easee brand in the Benelux. 


The vision of Easee is ‘shaping the future of electricity’. The first product is the Easee charger for home and business use. Easee wants to change the way the planet transforms and people use electricity. The brand awareness campaign that is being set up must therefore focus on informing about charging in general, in addition to a focus on the Easee product itself. 


Digital Branding Agency Born05 takes the lead in the development of the brand awareness campaign for Q1 2022. Creative PR agency Glasnost takes responsibility for the associated PR strategy and Media Performance agency IM Lounge takes care of the media strategy and purchasing of the international campaign.


Nicky Wiegmans – Marketing Specialist Benelux at Easee: “The cultural click between Easee and Ace is extremely good: we share the same vision and are both committed to a better world – starting with improving yourself. Moreover, it is ideal that various agencies, each with its own expertise, fall under Ace. We are eager to start the collaboration.”


About Easee

Easee, is een fabrikant van laders voor elektrische voertuigen. Het strakke Scandinavische design is bestand tegen alle weersomstandigheden. De laders zijn voorzien van een slimme load balancing-techniek en een hoog beveiligingsniveau. Ze zijn makkelijk in gebruik en eenvoudig te bedienen met de Easee app en beschikbaar voor thuis of op het werk. Alle producten worden in Noorwegen ontwikkeld en geproduceerd. Hierdoor is er een transparant productieproces en kan Easee het transport zoveel mogelijk reduceren om zo het klimaat een aanzienlijke uitstoot van broeikasgassen te besparen.


About Born05

Born05 builds brands from the digital domain. The agency offers a unique combination of digital brand strategy, design, creation (campaigns, content, experiences and platforms) and brand management. With a team of about 50 specialists, Born05 works for clients such as ASN Bank, Centraal Beheer, Greenchoice, JDE, KPN, Porsche and Videoland. Born05 is part of Ace.


About › IM Lounge

› IM Lounge is a Media Performance agency. The agency develops data-driven media strategies and does media purchasing. With a team of specialists, › IM Lounge provides the right message, aimed at the right target group at the right time for customers such as Aldi, KWF, IG, WijzijnMIND and Signify. › IM Lounge is part of Ace.


About Glasnost

Glasnost is a creative PR agency from Amsterdam and part of Ace. The agency connects brands, people and cultures through creative PR. In almost 10 years, Glasnost has grown into the #1 earned thinking agency that makes impactful work for clients such as Google, VodafoneZiggo and Unilever. Glasnost (Russian for ‘openness’) distinguishes itself from other PR agencies by its open and daring approach to communication issues and is committed to a stronger position of PR within the world of modern communication.


About Ace

Ace is a new skool agency group and currently consists of the agencies: Airborne, Blauw Gras, Born05, Fitzgerald, Glasnost, HERC, IM Lounge, Label A, Newborn and Off The Record. The group is continuously working on a fully integrated offer for brands that want to be in relevant contact with people across all contact moments. There are about 300 employees working from Amsterdam, Rotterdam and Utrecht. The group works for, among others: KLM, Hartstichting, 538, Pon, Samsung, Unilever and YoungCapital.


More info: www.easee.com, www.born05.com, www.glasnost.amsterdam, www.imlounge.nl, www.thisisace.nl 

IM Lounge About the author


IM Lounge is a Media Performance agency. We develop media strategies and do media procurement. We get the right message to the right person at the right time. Within this area we believe developing a media strategy should go hand in hand with the creative strategy.