IM Lounge expands MT with Jan-Willem Stoop 

Since February, Jan-Willem Stoop (40) has returned to IM Lounge after six years and is strengthening the MT of the Amsterdam media performance agency. Previously, Jan-Willem was a Client Partner at OMD Nederland and worked in various roles at RAI Amsterdam and Lost Boys (part of the current Publicis). In the role of Business Director at IM Lounge, he will focus on commercial strategy. He is the link between the account teams and existing and new customer relationships. He will also further shape the collaboration with Ace’s other labels.



“It’s great to be back on a familiar, yet completely new nest after more than 6 years.” says Jan-Willem. “With the arrival of Ace, this is the time to accelerate as a media label and to set up more integrated propositions together with our sister labels.”


Rutger Schouten on Operations

In order to further streamline the growth that IM Lounge is experiencing, Rutger Schouten (30) will take on a completely new role at the agency. With more than 10 years of experience within IM Lounge on media strategy and execution, he will now focus on Strategy & Business Operations. Rutger: “Great to take up this new challenge. I look forward to taking our processes and services to the next level together with our fast-growing team and colleagues within Ace.”


“I am very happy with the return of Jan-Willem, who already knows us inside out,” says Arno Meijerink, founder & Managing Director of IM Lounge. “It provides scope for the development of new and innovative propositions. Together with Rutger in the MT and the team of media specialists, we are entering a new phase with our agency. The development of a positive culture internally and with our customers is central to this. This is the only way we can attract new talent, which we are actively looking for.”


About IM Lounge

IM Lounge is een Media Performance agency. Het bureau ontwikkelt datagedreven mediastrategieën en doen media-inkoop. Met een team van specialisten zorgt IM Lounge voor de juiste boodschap, gericht op de juiste doelgroep op het juiste moment voor klanten zoals Aldi, KWF, IG, Wij zijn Mind en Signify. IM Lounge is onderdeel van Ace.

Over Ace

IM Lounge is part of Ace, a new skool agency group with the best agencies in their field in the Netherlands. Ace currently consists of the agencies: Airborne (Audio), AMARU (Cultural Consultancy & Branding), Blauw Gras (Social Media), Born05 (digital branding), Fitzgerald (External & Internal PR), Glasnost (PR & Storytelling), HERC (Advertising & brand culture), IM Lounge (Media Performance), Label A (Digital Products), Newborn (Innovation & Ventures) en Off The Record (Data & Growth). The group is continuously working on a fully integrated offer for brands that want to be in relevant contact with people across all contact moments. There are about 300 employees working from Amsterdam, Rotterdam and Utrecht. The group works for: 538, Hartstichting, KLM, Pon, Samsung, Unilever and YoungCapital. More information:


Photo: left to right: Rutger Schouten and Jan-Willem Stoop (Credits: Tessa Meulman – 2022)

Arno Meijerink About the author