Impact of Advertising on Economic Growth 📊

A recent comprehensive study spanning 17 countries and analyzing data from 1998 to 2019 has unveiled a powerful insight: advertising isn’t just a cost; it’s a strategic investment that propels substantial economic value.

Beyond its economic prowess, advertising possesses the remarkable ability to reshape paradigms, fostering the consumption of sustainable products and championing positive change.

💡Key Findings:

📈 ROI on Advertising: On average, every euro spent on advertising contributes €10.30 to the economy. This marks an increase from a 2017 Deloitte study which showed a return of €7 per advertising euro.

📈 Economic Growth: Advertising accounts for an average of 13.8% of all economic growth in the countries studied.

📈 Trends: The study indicates that the impact of advertising on economic growth has been increasing over the years.

🚀 Why This Matters for › IM Lounge:

As a media strategy and purchasing agency, these insights reinforce the value of what we do. Not only are we helping brands grow, but we’re also contributing to economic growth more broadly. So let’s harness the power of advertising to generate value in more ways than one!

🔗 Read the full report in Dutch here:

Source: La Filière Communication, a research institute backed by the French Ministry of Economy

LINKEDIN TAGS: #Advertising #EconomicImpact #ROI #IMLoung e#MediaStrategy

Arno Meijerink About the author