Influencer marketing agency Content Icons joins Ace

With the addition of Content Icons, Ace strengthens its position in the youth domain. Content Icons has a quality network of talents who serve their own community. This allows brands to connect with younger audiences. Content Icons is the twelfth label in the agency group.

Content Icons, founded by Sara Rottenberg, has grown into one of the leading agencies in the field of influencer marketing in the Benelux. The agency works for brands such as Dior, Zalando and Coca-Cola and works with influencers in various domains, such as fashion, sports, gaming and entertainment. Content Icons exclusively represents well known talents, such as Rianne Meijer, Jutta Leerdam, Stefan de Vries, Hanwe Chang and Romee Strijd. The agency recently launched its own potato chips brand ‘Krikkies’ in collaboration with Bram Krikke.

Rogier IJzermans, CEO of Ace: “Sara is one of the most talented young entrepreneurs I know. To me she represents the new generation, both in the people she gathers around her and in the target groups she reaches with her talents. Brands are built from culture, and strong representation in those cultural communities is crucial to stay relevant – which is precisely what Content Icons does well. Combined with the other Ace labels we create a very powerful new proposition for brands that want to play a part in a continuously rejuvenating world.”

Sara Rottenberg: “I think influencer marketing is still in its infancy. In the past eight years the global market has grown from €200 million to €10 billion in sales, which shows how much professional ground there’s still left to gain in this young world. At Content Icons our talents are our creators. We involve them early on in the process to collaboratively create authentic brand campaigns. By merging with Ace, we can leverage the potential of this talent-first approach and develop new propositions, such as Next Icons, which focuses on the talent of tomorrow. I was immediately drawn to the open culture and entrepreneurial model of Ace. The founders become co-shareholders of the group, which allows for a shared vision to be built together.”