New Campaign: Hermitage Love Stories

Together with creative agency Onze Kapel, › IM Lounge rolled out the newest Hermitage Amsterdam Love Stories exhibition campaign! 💖


How do you reach a new generation of visitors as a museum? With a distinctive exhibition and striking campaign in which famous old images come to life. We created a combination of offline presence with focused Digital Out Of Home placements and online with targeted social media advertising and display. The campaign will run until January 8, 2023.


This Love Stories exhibition is an ode to love in all its forms. Come face-to-face with famous romantic couples like Oscar Wilde & Lord Alfred Douglas and John Lennon & Yoko Ono, and meet famous artists like Anthony van Dyck, Lee Miller, Ferdinand Bol and David Hockney.


Below the creatives from Onze Kapel which we use in this campaign:




Stay tuned for more!

IM Lounge About the author

IM Lounge is a Media Performance agency. We develop media strategies and do media procurement. We get the right message to the right person at the right time. Within this area we believe developing a media strategy should go hand in hand with the creative strategy.