New campaign: Mama Cash – Environmental Justice Campaign

› Mama Cash Environmental Justice Campaign


For those who are not familiar with their work, Mama Cash’s main focus and mission is to build a fairer world for everyone. They’re mainly known for defending the rights of women, girls trans- and intersex people worldwide, but what many may not know is that they also stand for Environmental Justice! :earth_africa::fist:That’s why we’ve decided to use this campaign as an opportunity to re-introduce Mama Cash to new spectators.:recycle:


For this social media campaign, we’ve decided to target people with interests in feminism, climate change, trans and disability rights on Instagram and Facebook. By doing so, we hope to raise donations and give marginalized groups a louder voice so they can be heard!:speaking_head_in_silhouette:Interested in becoming a supporter of Mama Cash? Click here to donate and show them some love!


#mamacash #environmentaljustice #awarenesscampaign #socialcampaign


IM Lounge About the author

IM Lounge is a Media Performance agency. We develop media strategies and do media procurement. We get the right message to the right person at the right time. Within this area we believe developing a media strategy should go hand in hand with the creative strategy.