New client: Daelmans

Daelmans Stroopwafels chooses Ace agencies Blauw Gras and › IM Lounge

Daelmans, the Dutch Stroopwafel (syrup waffle) King, has decided to join forces with Blauw Gras and IM Lounge, two leading agencies in the Ace Group. The goal? They want to make the Stroopwafel, an ancient Dutch delicacy, even more popular in the United States and the United Kingdom.


Blauw Gras, a social-first creative agency, will work to give Daelmans a big creative boost on platforms such as Instagram and Facebook. › IM Lounge, the group’s media strategists, will ensure that Daelmans’ Stroopwafels are directly in view with the new target groups. By making smart choices in where and when to highlight the Stroopwafel, they want to ensure that everyone in the US and UK will soon be craving them.


By partnering with Blauw Gras and › IM Lounge, Daelmans believes their Stroopwafel will become a big hit in the United States and the United Kingdom. The family-owned company is ready to conquer the world with their delicious Stroopwafels!


Rutger Schouten About the author

Operations & Lead Media Consultant | T. +31(0)207727577 | M. +31(0)643523463