TV Ad Spending Report H1 2022

Yep, you read that right. The market for spot- and non-spot spending has reached a record high of €460 mln., a growth of +13%, while the TV screen time has decreased by almost just as much (-12%) in the first half of this year. We for one find it very odd and contradicting.


So, how did this come about and what does this mean for advertisers? – We have looked at the many details behind these numbers which brings a lot of insights and explanations. Corona (of course) and the opening of the gambling market to start with. Curious for more details? Contact us. We’d love to have a chat.


Source: This research has been conducted by Screenforce. To read the full article, please visit this page here and crunch the numbers yourself!


IM Lounge About the author

IM Lounge is a Media Performance agency. We develop media strategies and do media procurement. We get the right message to the right person at the right time. Within this area we believe developing a media strategy should go hand in hand with the creative strategy.