Why your company should transition to Google Consent mode v2

In the rapidly changing digital landscape, staying ahead of privacy updates and technologies like server-side tagging is crucial for enhancing user data privacy and security. Google’s latest update, Consent Mode version 2 (v2), is essential for businesses to implement before March 2024, providing an advanced solution for complying with privacy regulations and securely collecting data. Here’s why making the switch is crucial:

With stricter regulations like GDPR and CCPA, compliance is no longer optional. Google’s v2 ensures your campaigns remain legally sound, reducing risks and potential fines.

This update allows you to collect valuable aggregated and anonymized data, ensuring you retain insights into your website’s performance and user behavior, even without explicit consent.

Adopting Google Consent Mode v2 demonstrates a commitment to respecting user privacy, significantly enhancing your brand’s reputation and trust—an essential competitive advantage.

Companies that fail to transition before March run the risk of non-compliance with current privacy laws, leading to substantial fines and legal complications. Additionally, they may lag in gathering valuable insights from their data, potentially harming their competitive position.

This update is particularly relevant for businesses engaged in online advertising, e-commerce platforms, and content publishers relying on detailed user analyses and personalized ad campaigns. Transitioning to Google Consent Mode v2, reinforced by the benefits of server-side tagging, is not just a compliance action—it’s a strategic business decision for the digital era.

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Rutger Schouten About the author


Operations & Lead Media Consultant | T. +31(0)207727577 | M. +31(0)643523463