ACE | IM Lounge Media Agency for Signify Benelux

Amsterdam, March 19, 2024 – Media performance agency ACE | IM Lounge has been chosen as the media agency for Signify Benelux. The two parties already work on several Signify brands and are furthering their partnership in 2024.

Signify, the renowned Dutch lighting company known for brands such as Philips Hue, Philips LED and WiZ, conducted a pitch in December to find a new media partner for their Benelux campaigns. Signify has chosen to collaborate with the media agency ACE | IM Lounge. The partnership in 2024 includes eight different B2C and B2B lighting brands of Signify. Custom-made local media strategies will be developed for this purpose and implemented both online and offline.

Maurice Scholten, Digital Marketing Specialist at Signify, explains the choice for IM Lounge: “We were convinced by their in-depth knowledge of the media landscape in the Benelux. Additionally, they understood very well the challenges and needs of our diverse brands.”

Arno Meijerink, Managing Director ACE | IM Lounge, says: “I am proud of our team that we can further expand the collaboration with amazing brands such as Philips Hue, Wiz, and Philips. We look forward to a great partnership.

About ACE | IM Lounge

IM Lounge is part of ACE, a modern network of creative and technical agencies. The media agency specializes in creating valuable connections fueled by research, paid media, and data-driven insights. With a team of specialists, IM Lounge accelerates brands and businesses that embrace actionable data for strategic growth. The portfolio includes ALDI, KWF, Daelmans Stroopwafels, and Signify.

IM Lounge About the author

IM Lounge is a Media Performance agency. We develop media strategies and do media procurement. We get the right message to the right person at the right time. Within this area we believe developing a media strategy should go hand in hand with the creative strategy.