The Strategic Advantage of Outsourcing


In 2023, the Dutch marketing landscape underwent a transformational shift, and Sortlist’s latest report delves deep into the numbers, shedding light on what lies ahead in 2024.


Analyzing data from various sources, including the Sortlist platform, Google Ads, and Ahrefs, Sortlist report provides a comprehensive overview of demand, prices, and regional trends specific to the Netherlands. From career salaries to business costs, they have compared these figures with data on project outsourcing, offering invaluable insights for marketers.


Key findings? Outsourcing is the solution


The cost analysis presents a compelling argument for outsourcing, as Dutch companies find this twice as advantageous compared to in house positions. These insights not only reflect the dynamics of 2023, but also form the basis for strategic decisions for 2024. This allows service providers to focus on high-growth areas.

Let’s dive into the numbers:


  • Social Media: €17,500 (Outsourced) vs. €56,356.69 (In house work)
  • Digital Strategy: €17,500 (Outsourced) vs. €58,422.68 (In house work)
  • Online Advertising: €14,750 (Outsourced) vs. €61,507.74 (In house work)
  • SEO: €12,500 (Outsourced) vs. €57,253.85 (In house work)
  • PR: €35,500 (Outsourced) vs. €74,664.33 (In house work)
  • Branding & Positioning: €17,500 (Outsourced) vs. €70,667.53 (In house work)

But why is outsourcing a good solution?


At its core, outsourcing empowers companies to harness the specialized skills and expertise of agencies. Whether it’s crafting creative campaigns or devising data-driven strategies, agencies offer a wealth of knowledge tailored to elevate your brand. Working with seasoned professionals offers the benefits of:


  1. Expertise Amplification: Agencies are hubs of specialized talent, offering expertise across various domains such as digital marketing, content creation, and data analytics. By tapping into this diverse skill set, companies gain access to knowledge that is challenging to replicate in-house. This expertise amplification leads to more robust strategies and campaigns, driving superior results.

  2. Scalability and Flexibility: One of the most significant advantages of outsourcing is scalability. Agencies can quickly ramp up or down resources in response to fluctuating business needs or seasonal demands. This agility ensures that marketing efforts remain nimble and adaptable, without the burden of maintaining a fixed-cost structure associated with in-house teams.

  3. Financial Savings: According to Sortlist’s analysis, Dutch companies can save up to five times more by outsourcing rather than hiring internally.

Most importantly, outsourcing isn’t just a cost-saving measure; it’s a strategic way for forward-thinking organizations to stay ahead in today’s dynamic marketing landscape.


Ready to unlock the true potential of your marketing strategy? Let’s connect and explore how outsourcing can transform your approach to growth and innovation.


📩 Connect with us through info@imlounge.nl, to discuss how we can tailor your advertising strategy to capitalize on emerging opportunities.

IM Lounge About the author

info@imlounge.nl

IM Lounge is a Media Performance agency. We develop media strategies and do media procurement. We get the right message to the right person at the right time. Within this area we believe developing a media strategy should go hand in hand with the creative strategy.