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The effect of stopping with advertising

Long-Term Impact on Brand Health Les Binet, the Head of Effectiveness at adam&eveDDB, recently spotlighted a vital topic that resonates with every marketer: the long-term impact of pausing advertising, especially during economic downturns. Brands that stop advertising for a year lose an average of 10% in market...

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Impact of Advertising on Economic Growth 📊

A recent comprehensive study spanning 17 countries and analyzing data from 1998 to 2019 has unveiled a powerful insight: advertising isn't just a cost; it's a strategic investment that propels substantial economic value. Beyond its economic prowess, advertising possesses the remarkable ability to reshape paradigms,...

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New client: FIOM – Specialists in unexpected pregnancies

› New client! FIOM   Specialists in unexpected pregnancies.   When it comes to unexpected pregnancies, their stance is freedom of choice ✊ FIOM envisions a world whereby every (unintentionally) pregnant woman has the option to make a well-informed decision based on their every day life, future and values🤰Commissioned...

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We’re Meta Business Partners!

Yes! › IM Lounge is now a certified Meta Business Partner. This means we have the knowledge, expertise and resources to help our clients with everything surrounding Facebook and Instagram. Look us up: https://lnkd.in/eqCJnpau This badge gets added to our collection of Google Ads Partner and Bing Accredited Professional badges. Need help with your media...

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TV Ad Spending Report H1 2022

Yep, you read that right. The market for spot- and non-spot spending has reached a record high of €460 mln., a growth of +13%, while the TV screen time has decreased by almost just as much (-12%) in the first half of this year. We...

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Ace launches own coin

Ace introduces the Ace Coin; a cryptocurrency that allows the company to involve employees in its development and growth. Ace is the first agency group to launch its own cryptocurrency built on the blockchain. This innovative approach meets the needs to find new ways to...

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