TL;DR: The DDMA Social Advertising Benchmark 2023 presents valuable insights into the Dutch social advertising landscape. Based on an analysis of 154,000 campaigns worth 140 million euros from January 2021 to July 2023, here are the key findings: Market Share: Meta (Facebook and Instagram) dominates with a...
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Long-Term Impact on Brand Health Les Binet, the Head of Effectiveness at adam&eveDDB, recently spotlighted a vital topic that resonates with every marketer: the long-term impact of pausing advertising, especially during economic downturns. Brands that stop advertising for a year lose an average of 10% in market...
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A recent comprehensive study spanning 17 countries and analyzing data from 1998 to 2019 has unveiled a powerful insight: advertising isn't just a cost; it's a strategic investment that propels substantial economic value. Beyond its economic prowess, advertising possesses the remarkable ability to reshape paradigms,...
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Daelmans Stroopwafels chooses Ace agencies Blauw Gras and › IM Lounge Daelmans, the Dutch Stroopwafel (syrup waffle) King, has decided to join forces with Blauw Gras and IM Lounge, two leading agencies in the Ace Group. The goal? They want to make the Stroopwafel, an ancient...
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This was generated by ChatGPT and redacted by the IM Lounge team. We fully agree with the premise: AI helps automate, inspire and humans are still needed. For the right prompts and checking facts. We see this experiment as a start of an inspirational future....
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› New client! FIOM Specialists in unexpected pregnancies. When it comes to unexpected pregnancies, their stance is freedom of choice ✊ FIOM envisions a world whereby every (unintentionally) pregnant woman has the option to make a well-informed decision based on their every day life, future and values🤰Commissioned...
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Together with creative agency Onze Kapel, › IM Lounge rolled out the newest Hermitage Amsterdam Love Stories exhibition campaign! 💖 How do you reach a new generation of visitors as a museum? With a distinctive exhibition and striking campaign in which famous old images come to...
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Yes! › IM Lounge is now a certified Meta Business Partner. This means we have the knowledge, expertise and resources to help our clients with everything surrounding Facebook and Instagram. Look us up: https://lnkd.in/eqCJnpau This badge gets added to our collection of Google Ads Partner and Bing Accredited Professional badges. Need help with your media...
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Yep, you read that right. The market for spot- and non-spot spending has reached a record high of €460 mln., a growth of +13%, while the TV screen time has decreased by almost just as much (-12%) in the first half of this year. We...
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Ace introduces the Ace Coin; a cryptocurrency that allows the company to involve employees in its development and growth. Ace is the first agency group to launch its own cryptocurrency built on the blockchain. This innovative approach meets the needs to find new ways to...
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