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Introducing our newest member: Yael Vink

Let us introduce you to our newest member of the › IM Lounge team: Yael Vink: “Hey everyone!I am Yael Vink and am finishing up my masters in persuasive communication at the UvA. I have recently handed in my thesis and now have the opportunity to gain practical knowledge and experience by following...

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Dopamine Driven Marketing: 5 strategies

The Dual Nature of Dopamine Dopamine can be triggered by both short-term and long-term experiences. Short-term triggers, like limited-time offers or engaging social media content, provide instant gratification. However, for lasting brand loyalty, it's essential to focus on long-term dopamine triggers. This includes providing value, creating...

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The effect of stopping with advertising

Long-Term Impact on Brand Health Les Binet, the Head of Effectiveness at adam&eveDDB, recently spotlighted a vital topic that resonates with every marketer: the long-term impact of pausing advertising, especially during economic downturns. Brands that stop advertising for a year lose an average of 10% in market...

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Impact of Advertising on Economic Growth 📊

A recent comprehensive study spanning 17 countries and analyzing data from 1998 to 2019 has unveiled a powerful insight: advertising isn't just a cost; it's a strategic investment that propels substantial economic value. Beyond its economic prowess, advertising possesses the remarkable ability to reshape paradigms,...

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