Creating an effective marketing strategy is half the work. Making the KPIs measurable and interpreting the results is the other half.
We make what is possible measurable. All according to the rules of the GDPR. By collecting data we create more insight and can work more specifically towards your goals. Measuring = Knowledge! Also looking for more insights? Contact us or read more about our approach below.
MEASUREMENT IS KNOWLEDGE
Measuring = knowledge and we do that with Google Analytics, GA4 (the latest version), but also with tools like Matomo (fmr. Piwik) etc. Let one of our marketing specialists help you set up your GA-property on your website and/or app or follow a training to be able to do it yourself.
GDPR & PRIVACY
Privacy and transparency is essential for maintaining a good relationship with your customers and visitors. We can help you by implementing the right cookie notification and privacy settings within all of your marketing systems. For more information on privacy legislation and protecting personal data, read this article here.
GOOGLE TAG MANAGER
Google Tag Manager allows you to easily tag events (such as button clicks, video views, link clicks, etc.), so you know exactly what is happening on your website. Measure in detail what is happening on your website, manage all your tags without editing the code of your website and get the most out of your findings. Even when you’re asleep! Want to know more about Google Tag Manager? Give us a call!
UP TO DATE
With handy tools such as Google Datastudio and Supermetrics, we create dynamic dashboards that are always up-to-date with the latest campaign results. This way, you can watch everything live and see what is happening with your campaigns running on Google Ads or on various social media platforms. Contact us to get an example of a dashboard.