IN WHAT MARKETING AREA DO YOU WANT TO DEVELOP YOURSELF?
Boost your marketing knowledge with our training courses for teams, employees and organizations.
Our training courses provide marketers with insights and tools to get to work in a strategic way. View all our existing training courses here, which can be organized in-house or at our location. You can also contact us to set up a tailor-made program.
TRAINING MEDIA STRATEGY
Learn to develop smart data driven strategies in this training. Gain insight into the media landscape, media procurement opportunities and how to get started or drive your agency based on data. We can focus this training on a CMO level or we can guide an entire department of marketers in online and offline marketing strategies. Our trainer Arno Meijerink provides the Beeckestijn Business School with the post-HBO training “Media Strategy & Planning” among other things.
MEASUREMENT & INSIGHTS
TRAINING GOOGLE ANALYTICS
How do you get more insight into what visitors do on your website? This is one of the topics that you will learn in the Google Analytics training. Learn what all those numbers mean and how you can translate them into more conversions. This training will give you insight into all relevant aspects of Google Analytics and will be held by an experienced trainer.
ONLINE ADVERTISING & SEARCH
TRAINING GOOGLE ADS (SEARCH, DISPLAY & SHOPPING)
Want to become instantly findable on Google? In this Google Ads (formerly Google AdWords) training we will lead you step by step through the entire Google Ads interface and answer all your (burning) questions.
If Google Shopping also suits your organization, then we will also go through all the steps for that. Learn how to create and optimize campaigns, ad groups and ads.
Display ads, or banners, are also part of this training. Things like remarketing and lookalikes will be discussed. How can you use data for more results? We’ll train you and your team to get the most out of the Google advertising system.
TRAINING SOCIAL MEDIA
Do you want to know how you can make social media work for you? The continuously growing number of social media platforms offers you as a brand the opportunity to get in touch with your target audience in a direct way. Learn about profiling your brand and organization (branding) and how to get the most out of ads based on data (performance) in this training. We will even discuss how to use the right hashtags and how to set up a good content strategy.