Are you a registered Techsoup partner? Then you will receive a € 150,- discount per training!
Do you want to get more results or understand your target group better? Then these media trainings are definitely for you! There are two different trainings, Google Ads & Analytics and Social Media Advertising. We take you step by step through all the possibilities of the relevant advertising channel. Curious about the difference between the two types of training? Read it below.
Costs & general information
The cost for the trainings is normally €775. But as a registered Techsoup partner you pay only €625!
A training course takes on average 3.5 hours and will take place digitally or at our office. A maximum of four people can participate per training. Upon completion of the training, participants receive a personalized certificate of participation! Questions about the training? Feel free to contact us!
Google Ads and Analytics training
During the Google Ads and Analytics training, you will get a crash course in these two systems.
Google Ads is the advertising system that allows organizations to advertise through Google’s search results. Through the Google Grant program, non-profit organizations receive $10,000 Google Ads advertising budget per month. We teach you how to set up your own Google Ads campaigns and how to make the best use of the Google Grant budget.
Google Analytics is a free tool from Google that allows you to measure the behavior of website visitors. This gives you insight into all activities on your website. For example, how many visitors come to your website, how long they stay, which pages they visit. You can also set targets such as newsletter and volunteer/member registrations.
Linking Google Analytics to Google Ads
This is an ideal combination if you want to analyze the results of your Google Ads campaigns. More importantly, you will be able to see which ads are producing the most conversions (achieving a goal) and optimize accordingly.
After completing this training, you will be able to independently set up and optimize Google Ads campaigns according to the Google Grant policy. You will also know which parts Google Analytics consists of, and the best way to measure results including setting up conversions. Interested in this training? Get in touch with us!
Social Media training
During this training you get to decide which social media channel we discuss. You can choose from Facebook & Instagram, LinkedIn, Twitter or Pinterest.
We will cover one social media channel per training. Facebook & Instagram go together because this is the same system. It is of course possible to purchase a package of multiple social training sessions. During the training we will take you step by step through all the possibilities, tips, tricks and best practices of the social media channel in question.
After this training you will know how to set up and optimize a campaign including advertisements, how to approach the right target group and how to analyze the campaign results. Questions about the training? Please contact us!